What’s the first thing you do when you open your eye in the morning? Go to the toilet? Get dressed? Breakfast? Or maybe you check the latest updates to your social networks?
Maybe the last option is the right one. If so, I’ll tell you that you are part of that 16% of Spaniards who don’t get out of bed without first keeping an eye on their smartphone, according to the study by the company Kantar.
16% is a rather discreet figure, you might think. Well, that’s just the number of those who browse their social networks before putting their foot on the ground every morning. But I’ll tell you that more than half of Spaniards enter their profiles before the midday meal. Without a doubt, a striking fact.
Why are you asking so many questions? No, it’s not that today I’ve put myself in “gossip mode”. I just want to make you think about the importance that social networks are acquiring today, although I’m sure you’ve already noticed it and that’s why you’ve landed in this article.
I don’t abandon the figures; in fact, in this post you will find a few, but calm@ because once you finish reading it you will have the answer to that question that has been on your mind for a long time, how can I choose the best social networks for my business?
Key tips before choosing the best social networks for your project
We continue with the data. 42% of the world’s population uses social networks actively. No less than 3.196 million people.
What conclusion do we draw? If you want to sell, you have to be in social networks because that is where a good part of your potential customers are concentrated.
Now, how do you know which social network is the right one?
Decide what you want to achieve
Before choosing the best social networks for your business you must ask yourself what objectives you pursue with this new marketing action: increase sales, increase traffic to your website, benefit your linkbuilding generating a greater number of inbound links, or gain brand visibility.
These are the 4 main objectives that companies set themselves with their social networks. Always keep them in mind because they will help you guide your decision about having a presence in one or another social network.
Make it clear who you want to reach
Once you are clear about your goals, you need to determine your target audience. Delimiting who you want to target will let you know where to find them. It’s not the same to have a young fashion business as a law firm specializing in wills and inheritances, is it?
The target of your business will help you select the right social network according to the demographic profiles of users who visit it.
Therefore, the solution of being in all social networks is not applicable to all businesses. Why do you want to spend time and resources in a social network where your ideal client is not concentrated?
Always committed to quality
Never forget that quality always takes precedence over quantity in social networks.
On the one hand, the quality of the content you share. Don’t publish the first thing that comes to mind. Always try to bet on interesting content, those that your audience is demanding and that add value. Drawing up a Social Media plan will help you in this respect.
Quality will also be determined by the time or resources you can devote to managing your social networks. It is not the same to manage them yourself along with the rest of the tasks involved in a business than to outsource their management to freelancers or agencies.
Be realistic and cover only those networks in which your presence is going to be optimal. An abandoned or outdated social network can greatly damage your brand image. If you are going to manage your own networks use tools such as TweetDeck or Hootsuite.
On the other hand, there is the quality of your followers. It’s no use having 10,000 followers on Twitter if almost none of them interact with you. That’s the key to social networking today: interaction.
The latest changes in the algorithms of social networks like Facebook or Instagram walk in that direction. They look for interaction and the user’s response to the content. Depending on the activity that the user demonstrates with this publication, its organic reach increases or decreases. The interests of brands are less and less important and the tastes of users are more and more important.
Top social platforms your business can be on
I’m going to talk to you about the 6 most cutting-edge social networks today. Your business should be present in at least one of them. When choosing the best social networks, be clear that your project is unique with its own objectives, ideal audience, product and niche. And maybe what works for some people doesn’t work for you. Choose wisely.
At the top of the list is Facebook, the social network par excellence since it has the largest number of active monthly users: 2,167 million. It is almost inevitable that your business has a presence in it because it is in the top of the best social networks.
Facebook users are made up of 44% women and 56% men. Most of them are between 18 and 34 years old. The important presence of mature adults between 55 and 65 years old stands out. These are figures to bear in mind if your product is aimed at any of these profiles.
What can Facebook offer you as a social network for your business?
- High capacity to connect with a large number of potential customers.
- It is the largest platform for targeted digital advertising, that is, you can filter quite precisely who you want your publications to reach.
- If you have a virtual store, you can integrate it with Facebook by directly tagging the products in the publications you make.
- It allows you to make live broadcasts that take precedence over the contents of the wall.
- Through Facebook it is possible to share videos. It is a type of publication that works very well.
- You can chat directly with your fans.
- It’s a great option to set up discussions or forums on your business page or through their groups.
In the shadow of Facebook is Youtube with 1.5 billion active users per month. It is the second largest search engine after Google and is eclipsing cable television among adults aged 18 to 34.
It is a very powerful social network that will continue to grow due to the increasing impact of audiovisual publications.
Youtube can be one of the best social networks for your business if you have the capacity and resources to generate video content. Keep an eye on the interests according to the sex of the users to guide you. Men prefer to visualize content about sports and games. Among women, videos about makeup and cosmetics triumph.